This Spring–Summer 26 season heads towards the Atlantic. Where the salty wind wrinkles light shirts, where denim fades in the sun, and where stripes evoke retro beach umbrellas facing the horizon.
SEASIDE BLUES is a pause. A breath. A natural, free femininity that blends seaside allure with everyday wear.
The coast, the warm sand, striped cabins, shells polished by the water. An aesthetic between seaside nostalgia and minimalist modernity.
The silhouettes evoke holidays without ever falling into cliché: it's more about attitude than literal theme.
The wardrobe smells of sun, heated skin, golden late afternoons. Volumes are easy, materials breathe, cuts move with the body.
Materials: lightness & texture
The season plays on lively textiles that catch the light and tell a story:
- Viscose/linen blends: natural fluidity, soft drape
- Cotton stripes: revisited seaside spirit
- Striped cotton voile: almost ethereal lightness
- Cotton dobby: subtle relief, intricate texture
- Colored or faded denim: vintage, worn, authentic spirit
- Crustacean embroideries: signature detail, delicate and unexpected
We're talking about a material that lives, breathes, and doesn't stiffen the silhouette.
Key pieces of the theme
SEASIDE BLUES builds a cohesive wardrobe, easy to mix:
- The striped dress with crustacean embroidery
- The icon of the theme. Feminine, light, with that embroidered detail that makes all the difference.
- The striped jacket/trouser set
- Relaxed tailoring. Wear together for a strong look, or separately to twist basics.
- Printed T-shirts
- Postcard spirit, holiday memories, sunny graphics.
- The embroidered jacket
- A statement piece that elevates a simple silhouette.
- New denim shapes
- Softer, more feminine, less rigid. Jeans become a style piece, not just a basic.
The spirit of the season
It's a sunny fashion but not flashy.
An essential summer wardrobe, yet wearable in the city.
A balance between freshness, authenticity, and soft modernity.
SEASIDE BLUES is that precise feeling:
salt on the skin, living denim, light that softens everything.
