Tie & Dye

What is this ?

Born more than 5000 years ago in western India under the name of bandhani, tie and dye, which means "twist and dye", became popular in the 70s with hippies and the rainbow version.

Tie and Dye is a dyeing technique that involves tying or folding fabric before dipping it in a dye solution. This method creates unique gradient patterns and has been used in fashion since the 1960s. But this year, the Tie and Dye trend is back in full force.

Tie and Dye garments have become very popular on the fashion runways this season. Our style teams have used this technique to create unique and bold patterns on pieces such as maxi dresses, cotton shirts, wide leg pants and flowing skirts.

The summer trend

This year, we are showing off tie and dye with love.

Rather discreet in recent years, tie and dye is now making its mark with more pronounced colours. We are now opting for an eccentric look with flashy washes and colours. But also for refreshing and slightly softer tones.

Tie and dye patterns are unique designs created by our teams of designers.

The Natural

Although the trend is towards tie and dye with pronounced colours, more natural tones are also essential to give a natural, nomadic and vintage look.

This season we are adopting a bohemian and trendy spirit.

Among our favorite models, find the Rosemonde Vanille dress and the Chikara sand shirt. They will be perfect for your summer outfits.

Ultimately, the tie-dye trend is a great way to add a pop of color and personality to your summer wardrobe. Whether you opt for bolder hues or bolder colors, this trend is a fun and bold way to make a fashion statement this season.